Classic "Cinny" Cinnamon Rolls

The cinnamon rolls that put The Hive on the map! What’s better than freshly baked, pillowy dough that’s been rolled up with a brown sugar-cinnamon filling and topped with a tangy cream cheese frosting? Not much! The Hive’s classic “cinny rolls” are what breakfast dreams are made of, and they’re available in a frozen pack of six to bake up like a kitchen boss.

Catherine Willhoit and Kristin Karotkin met at a support group for new parents in 2017, and realized that they desperately needed a “third place”: a comfortable gathering spot where locals could come together as a community. So they took matters into their own hands, and in 2020 The Hive opened in the heart of charming Hoboken, New Jersey. The Hive is the ideal cafe-bakery, but there’s one menu item that rocketed it to superstardom: the cinnamon rolls. A viral sensation that attracts so many customers that lines usually snake around the block, these cinnamon rolls are big, super-comforting, and just about perfect.