The Hive

Catherine Willhoit and Kristin Karotkin first launched cinnamon rolls in 2022 at their first coffee and bakeshop, The Hive, in Hoboken, New Jersey. Since that cold, snowy day in January, they’ve baked these big, comforting "cinnies" fresh every weekend (commanding lines around the block) and are delighted to ship them nationwide, for the first time, exclusively with Goldbelly.

Their cinnamon roll journey all began in 2017 when they met at a new moms support group after welcoming their first children. What started out as friendship slowly became a business partnership when they sought to create a community-centered place that felt welcoming to all. The Hive opened its doors in November 2020 with a mission to serve exceptional drinks and snacks, forge friendships, and have fun along the way (all of which they’ve accomplished, and then some). They've since opened a second Hive in Jersey City, New Jersey, welcomed a few more children between them, and made countless memories with customers, both IRL and virtually. Want to show off your "cinnies"? Tag them on Instagram and TikTok @hellofromthehive!