Butterfinger x The Hive Salted Caramel Cinnamon Rolls

The Hive is excited to partner with Butterfinger on the launch of their new salted caramel bar and turn it into a delicious salted caramel cinny! This sweet and nutty cinnamon roll has got that crispy, crunchy, peanut buttery, Butterfinger flavor you know and love with a salted caramel twist. A homemade peanut butter caramel, cinnamon, and Butterfinger candy bits are swirled up in their classic dough, and topped with a peanut butter caramel frosting and a generous handful of Butterfinger candy pieces. It’s what childhood dreams are made of.

Catherine Willhoit and Kristin Karotkin met at a support group for new parents in 2017 and realized that they desperately needed a “third place”: a comfortable gathering spot where locals could come together as a community. So they took matters into their own hands, and in 2020 The Hive opened in the heart of charming Hoboken, New Jersey. The Hive is the ideal cafe bakery, but there’s one menu item that rocketed it to superstardom: the cinnamon rolls. A viral sensation that attracts so many customers that lines usually snake around the block, these cinnamon rolls are big, super-comforting, and just about perfect.