The Impossible Foods Shop

Impossible Foods started with a simple question: “What makes meat taste like meat?” Then they took everything we know and love about meat, and made it even better — using plants. Impossible Foods makes delicious meat from plants — with a much smaller environmental footprint than meat from animals. And don't just take our word for it: some of America's leading chefs and food makers are on board, as well.

Impossible Burger is made for meat lovers. It cooks, sizzles, and tastes like ground beef from cows*, and contains just as much protein as 80/20 ground beef. Plus, it uses 96% less land, 87% less water, and generates 89% less GHG emissions than beef from a cow — so you can be good to the planet and your taste buds. And with nationwide shipping, you can now enjoy legendary dishes made with Impossible Burger in the comfort of your own home.

*In a home usage study of 254 consumers who cooked with the Impossible Burger, 70% thought the taste was comparable to or better than ground beef from cows and 77% thought it sizzled like ground beef from cows.